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KLOTZ SYNTHETIC LUBRICANTS (Klotz) actively supports the advertising and promotion of the Klotz brand by authorized distributors, dealers and retailers, including catalogs and internet retailers (Reseller) through materials provided by Klotz at no or nominal cost.
Effective May 7, 2014, a Minimum Advertised Price (MAP) on all Klotz products will take effect. This policy applies only to U.S. and Canadian Resellers. Klotz has implemented this MAP policy to preserve our strong reputation for providing customers with high-value products with said value being placed upon a product after the value of sales support is considered. We greatly appreciate the efforts of all resellers to distribute our products and support their customers.
The MAP policy shall work in accordance with the following guidelines:
This MAP policy has been established by KLOTZ to help ensure the integrity of KLOTZ as a reputable manufacturer of high-performance lubricants and aerosols and to protect the reputation of its name and products. The MAP policy is also designed to ensure Resellers have the incentive to invest resources into services for KLOTZ customers.