Klotz Minimum Advertised Pricing (MAP) Policy

KLOTZ SYNTHETIC LUBRICANTS (Klotz) actively supports the advertising and promotion of the Klotz brand by authorized distributors, dealers and retailers, including catalogs and internet retailers (Reseller) through materials provided by Klotz at no or nominal cost. 

Effective May 7, 2014, a Minimum Advertised Price (MAP) on all Klotz products will take effect. This policy applies only to U.S. and Canadian Resellers. Klotz has implemented this MAP policy to preserve our strong reputation for providing customers with high-value products with said value being placed upon a product after the value of sales support is considered. We greatly appreciate the efforts of all resellers to distribute our products and support their customers. 

The MAP policy shall work in accordance with the following guidelines: 

1. The MAP for all Klotz products shall be no more than 10 percent less than the published list price provided in the Klotz Retail Catalog. MAP pricing is established by Klotz and may be adjusted by Klotz at its sole discretion.
    
2. The MAP policy applies to all advertisements of Klotz products in any and all media, including, but not limited to, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, email newsletters, email solicitations, internet or similar electronic media, television, radio, and public signage. The MAP policy is not applicable to any in-store advertising or product sampling and not sold to any customer(s).
    
3. The inclusion in advertising of free or discounted products with a product covered by the MAP policy would be contrary to the policy if it has the effect of discounting the advertised price of the covered product below the MAP.
    
4. If pricing is displayed, any strike-through or other alteration of the Minimum Advertised Price is prohibited.
    
5. MAP applies only to advertised prices and does not apply to the price at which the products are actually sold or offered for sale to an individual consumer within the Reseller’s retail location or over the telephone. Reseller remains free to sell these products at any prices they choose.
    
6. MAP does not establish maximum advertised prices. All Resellers may offer KLOTZ products at any price in excess of the MAP. Internet auctions may not display or have reserved bid or other acceptable prices below the MAP price.
    
7. KLOTZ 's MAP policy does not in any way limit the ability of any Reseller to advertise that “they have the lowest prices” or, they “will meet or beat any competitors price”, that consumers should call for a price” or phrases of similar import as long as the price advertised or listed for the products is not less than MAP.
    
8. Reseller agrees to hold all trademarks of Klotz as the property of Klotz and use advertising materials provided by Klotz in an authorized manner only.
    
9. Intentional or repeated failure to abide by this policy will result in termination of Reseller. KLOTZ does not intend to do business with Resellers who degrade the image of KLOTZ and its products. KLOTZ will not provide prior notice or issue warnings before taking any action under this policy. 

This MAP policy has been established by KLOTZ to help ensure the integrity of KLOTZ as a reputable manufacturer of high-performance lubricants and aerosols and to protect the reputation of its name and products. The MAP policy is also designed to ensure Resellers have the incentive to invest resources into services for KLOTZ customers.